Business Quote by Jonathan Ive
“It's difficult to do something radically new, unless you are at the heart of a company.”
About This Quote
Source Interview: Design Talk, 2015
Radical innovation is hard without being central to a company’s core.
In simple terms: Innovation needs core involvement.
Key Takeaway
Seek central role for new ideas.
Themes
innovation
leadership
corporate culture
Mood
inspirational
pragmatic
Type
business
design
When to use this quote
- startup development
- product launches
- R&D teams
Key Concepts
disruptive design
organizational structure
Questions to Reflect On
- How can outsiders drive radical change?
- What structures support core innovation?
A Different Perspective
Being peripheral can limit resources and influence.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)