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Habit Quote by Jonathan Ive

“What I think is remarkable is the force of habit and the fact that while we can have a practice for doing something that has been repetitive and established over many, many years, it doesn't actually mean there's any virtue to doing it that way at all.” quote by Jonathan Ive
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“What I think is remarkable is the force of habit and the fact that while we can have a practice for doing something that has been repetitive and established over many, many years, it doesn't actually mean there's any virtue to doing it that way at all.”

Jonathan Ive

About This Quote

Source Interview: Design Talk, 2014, BBC Radio 4

Habitual practices can become entrenched without virtue; questioning them can reveal better alternatives.

In simple terms: Old habits aren’t always best; challenge them.

Key Takeaway

Regularly review and improve routines.

Themes

innovation habit critical thinking design efficiency

Mood

curious analytical

Type

philosophical motivational

When to use this quote

  • product design
  • personal productivity
  • organizational processes

Key Concepts

behavioral economics design thinking continuous improvement

Questions to Reflect On

  • What routine have you kept despite better options?
  • How can you test the value of a long‑standing habit?
A Different Perspective

Changing deep‑rooted habits can meet resistance and fear.

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