Habit Quote by Jonathan Ive
“What I think is remarkable is the force of habit and the fact that while we can have a practice for doing something that has been repetitive and established over many, many years, it doesn't actually mean there's any virtue to doing it that way at all.”
About This Quote
Source Interview: Design Talk, 2014, BBC Radio 4
Habitual practices can become entrenched without virtue; questioning them can reveal better alternatives.
In simple terms: Old habits aren’t always best; challenge them.
Regularly review and improve routines.
Themes
Mood
Type
When to use this quote
- product design
- personal productivity
- organizational processes
Key Concepts
Questions to Reflect On
- What routine have you kept despite better options?
- How can you test the value of a long‑standing habit?
Changing deep‑rooted habits can meet resistance and fear.