Quote by Adam Lashinsky

Apple was selling $400 iPods with $1 earbuds. They're making a beautiful white object with all the music in the world in it... I'm…

— Jimmy Iovine

“As part of the deal, Dylan appeared in a television ad for the iPod, featuring his new album, Modern Times. This was one of…

— Walter Isaacson

“The reason Apple resonates with people is that there’s a deep current of humanity in our innovation. I think great artists and great engineers…

— Walter Isaacson

“More than that, the iPod became the essence of everything Apple was destined to be: poetry connected to engineering, arts and creativity intersecting with…

— Walter Isaacson

“Before the iPod, iPhone, and iPad, Apple’s products had been primarily purchased by Apple fans, designers, and other discerning users willing to pay a…

— Yukari Iwatani Kane

“Apple at the core, its core value, is that we believe that people with passion can change the world for the better. … And…

— Steve Jobs

That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder,…

— Tim Cook

Apple Music is a living, breathing brand.

— Bozoma Saint John

We created Apple Music to make finding the right music easier for everyone - men and women, young and old.

— Jimmy Iovine

“I think the iPod is the true face of Republican politics, and I’m in favor of the music industry … standing up proud and…

— Jonathan Franzen

At Apple, we believe that people with passion can change the world.

— Angela Ahrendts

Even under Apple founder Steve Jobs, the company did emphasize values. Remember the Think Different ad campaign that used pictures of the Dalai Lama,…

— Laura Sydell