Courses Quote by Jonathan Ive
“We have always thought about design as being so much more than just the way something looks. It's the whole thing: the way something works on so many different levels. Ultimately, of course, design defines so much of our experience.”
About This Quote
Source Interview: Apple Design Talk, 2013
Design is not merely aesthetics; it shapes function, interaction, and overall experience across multiple layers.
In simple terms: Design goes beyond looks to shape how things work and feel.
Focus on holistic design.
Themes
Mood
Type
When to use this quote
- product development
- interface design
- architectural planning
- service design
Key Concepts
Questions to Reflect On
- How can design balance beauty and function?
- What aspects of experience are most impacted by design?
Design may be constrained by technical limits or budget.