Audience Quote by Kenya Hara
“Design is not the act of amazing an audience with the novelty of forms or materials; it is the originality that repeatedly extracts astounding ideas from the crevices of the very commonness of everyday life.”
About This Quote
Source Book: Design by Nature, Kenya Hara, 2009
Design should uncover extraordinary ideas within everyday ordinary elements, not just showcase novelty.
In simple terms: Great design finds wonder in the ordinary.
Key Takeaway
Seek inspiration in daily life.
Themes
design
creativity
everyday
originality
Mood
inspirational
thoughtful
Type
philosophical
professional
When to use this quote
- product development
- urban planning
- education
- marketing
Key Concepts
aesthetic theory
innovation
perception
Questions to Reflect On
- How can you apply ordinary insights to your work?
- What limits arise when focusing only on commonness?
A Different Perspective
May ignore practical constraints or audience preferences.
