Dig deep Quote by John Morgan

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it…

— Steve Jobs

Design isn't just how it looks. It's how it works.

— Steve Jobs

Design is not just what it looks like and feels like. Design is how it works.

— Steve Jobs

We have always thought about design as being so much more than just the way something looks. It's the whole thing: the way something…

— Jonathan Ive

Design is more than meets the eye. Design is about communicating benefits. Design is not about designers. Design is not an ocean it's a…

— Chuck Green

Design is about the betterment of our lives poetically, aesthetically, experientially, sensorially, and emotionally.

— Karim Rashid

Design is a word that's come to mean so much that it's also a word that has come to mean nothing.

— Jonathan Ive

Design is not the act of amazing an audience with the novelty of forms or materials; it is the originality that repeatedly extracts astounding…

— Kenya Hara

Design is more than just a few tricks to the eye. It's a few tricks to the brain.

— Neville Brody

Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.

— Donald A. Norman

Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual skill, and…

— Paul Rand

Design is a tool that allows us to reach out and inspire, to touch others and help make lives magic and wonderful

— Marcel Wanders