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Design Quote by John Morgan

“Design means how something works, not how it looks – the design should evolve from the function. —James Dyson” quote by John Morgan
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““Design means how something works, not how it looks – the design should evolve from the function. —James Dyson””

John Morgan

About This Quote

Source Interview: James Dyson on Design, 2015

Design should arise from function, not aesthetics; form follows purpose, and visual appeal is secondary.

In simple terms: Design follows function.

Key Takeaway

Prioritize how something works before how it looks.

Themes

design function aesthetics

Mood

analytical inspirational

Type

advice philosophical

When to use this quote

  • product development
  • architecture
  • software UI
  • marketing materials

Key Concepts

human-centered design engineering principles

Questions to Reflect On

  • How does function shape form?
  • When should aesthetics be considered?
A Different Perspective

Overemphasis on looks can ignore usability.

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