Business Quote by John Morgan
““Too many businesses compete on price when they should be competing on value.””
About This Quote
Source Interview: Business Magazine, 2018
Competing on price alone erodes value; focus on delivering superior value instead.
In simple terms: Value beats low price.
Key Takeaway
Shift focus from price to value creation.
Themes
business
competition
value
pricing
strategy
Mood
strategic
motivational
Type
business
marketing
When to use this quote
- product development
- marketing
- pricing strategy
Key Concepts
value proposition
customer focus
market differentiation
Questions to Reflect On
- What unique value can your business offer?
- How to measure value beyond price?
A Different Perspective
Price wars can hurt profitability.
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![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)
