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Art Quote by Paul Rand

“Design is the method of putting form and content together.…” quote by Paul Rand — Download Open image

“Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.”

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More by Paul Rand

To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate,…

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If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will…

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Asymmetric balance creates greater reader interest. Pleasure derived from observing asymmetrical arrangements lies partly in overcoming resistances, which, consciously or not, the spectator adjusts…

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There's a certain kind of research you have to listen to - the factual stuff, not opinion. Facts are facts. Sugar is sweet -…

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Graphic design, which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian; which is a good gestalt, generated by…

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Being good is more important than being original. Originality is a product, not an intention.

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In the Orthodox religion, you don't draw the human figure. It's against the rules.

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Everything is design. Everything!

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“In essence, it is not what it looks like but what it does that defines a symbol.”

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The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what…

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“All art is relationships, all art. Design is relationships. Design in a relationship between form and content... Your glasses are round. Your collar is…

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Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.

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Explore all 45 Paul Rand quotes

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True works of art contain their own theory and give us the measurement according to which we should judge them.

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“Hear the sum of the whole matter in the compass of one brief word — every art possessed by man comes from Prometheus.”

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The capacity to be puzzled is the premise of all creation, be it in art or in science.

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That's the great secret of creativity. You treat ideas like cats: you make them follow you.

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“So, really," continued Jacob as if this were perfectly normal to expound on art in these circumstances, "when you think about it, the artists…

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“There are two options in art; either to adopt philosophical life by dissecting art, or to write your own philosophical life and claim it…

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The house has to serve comfort. The work of art is revolutionary; the house is conservative.

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During human progress, every science is evolved out of its corresponding art.

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In literature and art memory is a synonym for invention. It is the life-blood of imagination, which faints and dies when the veins are…

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I think a business guy is different from an artist. They walk different paths. Artists create the best outputs when they're having fun. And…

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