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Aesthetics Quote by Paul Rand

“Design can be art. Design can be aesthetics. Design is…” quote by Paul Rand — Download Open image

“Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.”

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More by Paul Rand

To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate,…

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If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will…

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Asymmetric balance creates greater reader interest. Pleasure derived from observing asymmetrical arrangements lies partly in overcoming resistances, which, consciously or not, the spectator adjusts…

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There's a certain kind of research you have to listen to - the factual stuff, not opinion. Facts are facts. Sugar is sweet -…

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Graphic design, which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian; which is a good gestalt, generated by…

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Being good is more important than being original. Originality is a product, not an intention.

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In the Orthodox religion, you don't draw the human figure. It's against the rules.

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Everything is design. Everything!

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“In essence, it is not what it looks like but what it does that defines a symbol.”

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The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what…

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“All art is relationships, all art. Design is relationships. Design in a relationship between form and content... Your glasses are round. Your collar is…

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“Design is the silent ambassador of your brand.”

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Explore all 45 Paul Rand quotes

More Aesthetics quotes

True works of art contain their own theory and give us the measurement according to which we should judge them.

Johann Wolfgang von Goethe

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The term "black metal" has become a lot looser, or can include a larger range of sounds and extra-musical aesthetics, not just Satan and…

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As a result of reading science fiction when I was eight, I grew up with an interest in music, architecture, city planning, transportation, politics,…

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Pleasure is by no means an infallible critical guide, but it is the least fallible.

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Probably the high-watermark of [Bob] Dylan's career came after he plugged in his guitar ("Judas!" one fan shouted during a concert) and exploded American…

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Road cycling, especially up mountains. It's the heady mixture of endorphins and aesthetics that I love. My wife does it too, and being with…

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“No man sings as beautifully as when his song is accompanied by a woman’s voice.”

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[Alexei Nemov] has the best feel for the aesthetics of the sport. He doesn't just do a skill; he makes it look gorgeous. Some…

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The great work of art is the complete banality, and the fault with most banalities is that they are not banal enough. Banality here…

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For it is a mad world and it will get madder if we allow the minorities, be they dwarf or giant, orangutan or dolphin,…

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We’re surrounded by anonymous, poorly made objects. It’s tempting to think it’s because the people who use them don’t care-just like the people who…

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After a certain high level of technical skill is achieved science and art tend to coalesce in aesthetics, plasticity, and form. The greatest scientists…

Albert Einstein

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Browse all 267 Aesthetics quotes