Asymmetry Quote by Paul Rand

Graphic Design, which fulfills aesthetic needs, complies with the laws of form and exigencies of two-dimensional space; which speaks in semiotics, sans-serifs, and geometrics;…

— Paul Rand

Graphic Design is the communication of information in an appropriate visual manner.

— Massimo Vignelli

If I was influenced by anything, it was architecture: structure having to do with logic. If you don't do it right, the whole thing…

— Paul Rand

Graphic design is the paradise of individuality, eccentricity, heresy, abnormality, hobbies and humors.

— George Santayana

And we [The Futurist artists] must invent dynamic designs to go with them and express them in equally dynamic shapes: triangles, cones, spirals, ellipses,…

— Giacomo Balla

I see graphic design as the organization of information that is semantically correct, syntactically consistent and pragmatically understandable.

— Massimo Vignelli

Graphic design is a visual language uniting harmony and balance, color and light, scale and tension, form and content. But it is also an…

— Jessica Helfand

I'm no mathematician, so I'm stuck with the graphic representations.

— Hugh Hopper

Whether it's a computer or a pen drawing, design is about drawing shapes and making physical things.

— Jake Barton

Design is thinking made visual.

— Saul Bass

Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual skill, and…

— Paul Rand

I look at graphic design as communication, meaning that the work has to have a vibe to connect to the viewer or perceiver. I…

— John Van Hamersveld