Quote by Yukari Iwatani Kane

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products... We trust as a consequence…

— Steve Jobs

Even under Apple founder Steve Jobs, the company did emphasize values. Remember the Think Different ad campaign that used pictures of the Dalai Lama,…

— Laura Sydell

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.

— Jonathan Ive

That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder,…

— Tim Cook

The goal of Apple is not to make money but to make really nice products, really great products.

— Jonathan Ive

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.

— Tim Cook

“Many people have to spend the majority of their lives doing work they don’t care about, for employers who may or may not treat…

— Mary Mann

“really don’t apply to Apple’s culture.” Levitt later”

— Walter Isaacson

“So we said, "OK, we'll do Apple Computer." In those days there was no money yet in this microcomputer business, and big experienced companies…

— Jessica Livingston

“The goal of the Apple stores was to appeal to non-Macintosh customers,”

— Adam Lashinsky

“nowadays sound embarrassing. Jobs wanted Apple “to become a wonderful consumer products company,” Sculley wrote. “This was a lunatic plan. . . . Apple…

— Walter Isaacson

“Steve’s talked about the goal of Apple, and the goal of Apple is not to make money but to make really nice products, really…

— Adam Lashinsky