Apple Quote by Steve Jobs

We have never worried about numbers. In the market place, Apple is trying to focus the spotlight on products, because products really make a…

— Steve Jobs

“If you went back to the year 2000 and you looked at Apple, most people knew one thing about Apple products: They didn’t want…

— Adam Lashinsky

To buy an Apple product is to bet on the longevity of the closed system to which we've committed ourselves. And that system is…

— Douglas Rushkoff

Apple is not thinking different anymore, they are getting worse by the day. They've become bottom-dollar and you can see that transition easily.

— Justin Vernon

Apple does a very good job of not letting its competitors know what it is working on, and Apple does a very good job…

— Adam Lashinsky

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products... We trust as a consequence…

— Steve Jobs

“Sellers know this and take advantage of it. The biggest magician in selling a feeling is Apple. They sell a perceived status with their…

— Zoe McKey

Any products associated with a Apple are going to win. The people who make the Apple products are going to win.

— Redfoo

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.

— Jonathan Ive

Our goal isn't to make money. Our goal absolutely at Apple is not to make money. This may sound a little flippant, but it's…

— Jonathan Ive

The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their…

— Tim Cook

I do think there is a lot of potential if you have a compelling product and people are willing to pay a premium for…

— Elon Musk