Apple Quote by Redfoo

The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their…

— Tim Cook

“If Apple is going to succeed, he told me, we’re going to win on innovation. And you can’t win on innovation unless you have…

— Walter Isaacson

The goal of Apple is not to make money but to make really nice products, really great products.

— Jonathan Ive

To buy an Apple product is to bet on the longevity of the closed system to which we've committed ourselves. And that system is…

— Douglas Rushkoff

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.

— Jonathan Ive

Apple makes computers and they have to be great at providing the product they promised every individual who wants to purchase from them. This…

— Lewis Schiff

“The way you end any discussion at Apple is: ‘It’s the right thing for the product.’ If you bring the data that proves that,…

— Adam Lashinsky

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products... We trust as a consequence…

— Steve Jobs

At some point, Apple will become much more aggressive and much more daring in taking their brand and capital to really reshaping markets.

— Chamath Palihapitiya

Apple's proven to be really good at taking what we're capable of with technology and making it useful and solve human problems.

— Evan Sharp

“Even a good apple has a fighting chance”

— Stephen Shaw

“Steve’s talked about the goal of Apple, and the goal of Apple is not to make money but to make really nice products, really…

— Adam Lashinsky