Apples Quote by John Maeda

The wonderful thing about Apple technology is just how intuitive it is.

— James Dyson

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.

— Tim Cook

“He overtly thinks about the simplicity of Apple’s design and attention to detail. “We are primarily about building a really pure user experience that…

— Adam Lashinsky

So that’s our approach. Very simple, and we’re really shooting for Museum of Modern Art quality. The way we’re running the company, the product…

— Walter Isaacson

People really don't understand the technology they're using. It's been talked about a lot. Apple products in particular are designed in such a way…

— Charlie Jane Anders

The computer seems easy because Apple makes the products so easy to use at home. It's the simple things, like getting the TV set…

— Chris O'Donnell

As a company itself, Apple is very easy to understand. They're really not a complex company.

— John Gruber

The Apple has the fewest bells and whistles. It has simple sound and few graphics special effects. In a way, that is a weakness…

— Bill Budge

It's really hard to compete with Apple on pure coolness, and if you do, you're probably going to use some of the things they…

— Nathan Myhrvold

Every once in a while a revolutionary product comes along that changes everything. It's very fortunate if you can work on just one of…

— Steve Jobs

Here's the thing about Apple technology: once you own a piece, you want to use it.

— Warren Ellis

The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but…

— Ron Johnson