Customers Quote by Tim Cook
“A few years ago, users of Internet services began to realize that when an online service is free, you're not the customer. You're the product.”
About This Quote
Source Speech: Apple WWDC Keynote, 2015
Free services monetize users, turning them into products rather than customers.
In simple terms: Free services make you the product.
Recognize and protect your data.
Themes
Mood
Type
When to use this quote
- online platforms
- social media
- advertising
- subscription services
Key Concepts
Questions to Reflect On
- How do you safeguard your data?
- What are the trade‑offs of free services?
Free services still provide value; balance is needed.