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Customers Quote by Tim Cook

“A few years ago, users of Internet services began to realize that when an online service is free, you're not the customer. You're the product.” quote by Tim Cook
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“A few years ago, users of Internet services began to realize that when an online service is free, you're not the customer. You're the product.”

Tim Cook

About This Quote

Source Speech: Apple WWDC Keynote, 2015

Free services monetize users, turning them into products rather than customers.

In simple terms: Free services make you the product.

Key Takeaway

Recognize and protect your data.

Themes

privacy business models consumer rights

Mood

cautious analytical

Type

advisory informative

When to use this quote

  • online platforms
  • social media
  • advertising
  • subscription services

Key Concepts

monetization data economy

Questions to Reflect On

  • How do you safeguard your data?
  • What are the trade‑offs of free services?
A Different Perspective

Free services still provide value; balance is needed.

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