A few years ago, users of Internet services began to realize that when an online service is free, you're not the customer.… — Tim Cook Copy Share Image
“If you are using an internet service for free, you are not the customer, you are the product.” — Robert W. McChesney Copy Share Image
This is our commitment to users and the people who use our service, is that Facebook's a free service. It's free now.… — Mark Zuckerberg Copy Share Image
Another differentiator is that Skype is free and simple to set up, and it costs us virtually nothing for a new user… — Niklas Zennstrom Copy Share Image