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Asks Quote by Tim Cook

“Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs, and so forth. And so we run a very different company. I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money…” quote by Tim Cook
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“Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs, and so forth. And so we run a very different company. I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.”

Tim Cook

About This Quote

Source Speech: Apple keynote, 2018

Companies should prioritize user privacy over data collection; profit motives must be transparent.

In simple terms: Privacy over data profit.

Key Takeaway

Demand transparent data practices.

Themes

privacy ethics business models

Mood

concerned inquisitive

Type

ethical critical

When to use this quote

  • product design
  • marketing strategies
  • regulatory compliance
  • consumer trust

Key Concepts

data stewardship consumer rights

Questions to Reflect On

  • How can companies profit without exploiting data?
  • What safeguards protect user privacy?
A Different Perspective

Balancing privacy with innovation can be costly.

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