We're very simple people at Apple. We focus on making the world's best products and enriching people's lives. — Tim Cook Copy Share Image
“Jobs also used the meetings to enforce focus. At Robert Friedland's farm, his job had been to prune the apple trees so… — Walter Isaacson Copy Share Image
Jobs insisted that Apple focus on just two or three priorities at a time. “There is no one better at turning off… — Walter Isaacson Copy Share Image
