Apples Quote by Clayton Christensen
“Steve Jobs and Apple taught us that profit is not the ultimate goal, but rather a consequence of something greater.”
About This Quote
Source Book: The Innovator's Dilemma, 1997
Apple exemplifies that profit follows a higher purpose, not the primary aim of business.
In simple terms: Purpose precedes profit.
Key Takeaway
Define a mission beyond money.
Themes
business
innovation
purpose
Mood
inspirational
pragmatic
Type
philosophical
business
When to use this quote
- startup planning
- corporate strategy
- social entrepreneurship
Key Concepts
mission-driven strategy
value creation
leadership
Questions to Reflect On
- What higher purpose drives your work?
- How do you measure success beyond profit?
A Different Perspective
Profitability may still be essential for sustainability.
![“He [Steve Jobs] had come from the surplus electronics parts world.So he came from that world, and he said let's sell PC boards for $40. We'll build them for $20 and sell them for $40.” quote by Steve Wozniak](https://sms4smile.com/quotes/img-quotes/078/steve-wozniak-2527_boards_he-steve-jobs-had-come-from-the-surplus_150209.jpg)
