Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products... We trust as… — Steve Jobs Copy Share Image
“Steve’s talked about the goal of Apple, and the goal of Apple is not to make money but to make really nice… — Adam Lashinsky Copy Share Image
Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products. — Jonathan Ive Copy Share Image
It's always been Apple's goal to ship something we were proud of and something people would be proud to own, and I… — Michael Scott Copy Share Image
