Ask Smallest Quote by Steven Gary Blank
““one approach to defining the minimum features set is to ask, “What is the smallest or least complicated problem the customer will pay us to solve?””
About This Quote
Define the minimal viable product by identifying the simplest problem a customer is willing to pay to solve.
In simple terms: Focus on the smallest paid problem.
Start with the simplest valuable solution.
Themes
Mood
Type
When to use this quote
- entrepreneurship
- business planning
- innovation
- strategy
Key Concepts
Questions to Reflect On
- What is the simplest problem you can solve?
- How to ensure this problem is truly valuable?
May ignore broader market needs.