Nirmalya Kumar

What the global delivery model allows is, it allows you to take previously geographically core-located tasks, break them up into parts, send…

— Nirmalya Kumar

The problem with the mobile industry is that it deals with an intangible service which is largely similar across major players. Most…

— Nirmalya Kumar

You can't be a professor without having been a student. You can't be a consultant without having been a research associate. So,…

— Nirmalya Kumar

Process innovation is different from product innovation. It's about how do you create a new product or develop a new product or…

— Nirmalya Kumar

Chinese brands will face many obstacles when marketing to Western consumers. Beyond the associations with poor quality and unsound environmental practices, they…

— Nirmalya Kumar

As brands become larger, the need to reach greater numbers of customers makes them less edgy and dilutes their unique positioning as…

— Nirmalya Kumar

Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and…

— Nirmalya Kumar

The problem often is that aspiring brands wish to be universally loved. Unfortunately, universal love is neither achievable nor desirable. Instead, great…

— Nirmalya Kumar

If you do not clean up, you won't be stronger in the long run.

— Nirmalya Kumar

Haier, a Chinese brand, exemplifies the trend of emerging market companies building brands that are being accepted, if not recognized, by the…

— Nirmalya Kumar

Fairly or not, Western consumers associate Chinese products primarily with 'low price.'

— Nirmalya Kumar