Across Quote by Nirmalya Kumar
“The problem with the mobile industry is that it deals with an intangible service which is largely similar across major players. Most consumers cannot tell the difference between Vodafone and Orange, or AT&T and Verizon in the U.S., beyond the colors and the logos. I suspect neither can the companies.”
About This Quote
Mobile services are largely indistinguishable, making differentiation hard for both consumers and firms.
In simple terms: Mobile industry lacks clear differences.
Key Takeaway
Find unique value to stand out.
Themes
industry analysis
branding
consumer perception
Mood
analytical
critical
Type
business
strategic
When to use this quote
- marketing strategy
- product development
- consumer education
Key Concepts
differentiation
service economics
Questions to Reflect On
- How can firms create true innovation?
- What cues help consumers tell services apart?
A Different Perspective
Differentiation may be costly and risky.
