Accepted Quote by Nirmalya Kumar

“Haier, a Chinese brand, exemplifies the trend of emerging market companies building brands that are being accepted, if not recognized, by the Western consumer.”

Nirmalya Kumar

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Accepted Being Brand Brand Exemplifies Brands Building Building Brands Chinese Chinese Brand Companies Consumer Emerging Emerging Market Haier Chinese Market Marketing Recognized Trend Western

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If you do not clean up, you won't be stronger in the long run.

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Fairly or not, Western consumers associate Chinese products primarily with 'low price.'

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