About Quote by Nirmalya Kumar

“Process innovation is different from product innovation. It's about how do you create a new product or develop a new product or manufacture a new product, but not a new product itself?”

Nirmalya Kumar

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What the global delivery model allows is, it allows you to take previously geographically core-located tasks, break them up into parts, send them around…

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As brands become larger, the need to reach greater numbers of customers makes them less edgy and dilutes their unique positioning as they try…

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Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to…

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The problem often is that aspiring brands wish to be universally loved. Unfortunately, universal love is neither achievable nor desirable. Instead, great brands are…

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If you do not clean up, you won't be stronger in the long run.

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Haier, a Chinese brand, exemplifies the trend of emerging market companies building brands that are being accepted, if not recognized, by the Western consumer.

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Fairly or not, Western consumers associate Chinese products primarily with 'low price.'

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