Associate Quote by Nirmalya Kumar

“Fairly or not, Western consumers associate Chinese products primarily with 'low price.'”

Nirmalya Kumar

About This Quote

Source Article: “Made in China: Price Perception,” 2018

Western buyers link Chinese goods mainly to low cost.

In simple terms: China = cheap products.

Key Takeaway

Challenge price‑based bias.

Themes

consumer perception global trade branding

Mood

analytical critical

Type

business psychological

When to use this quote

marketing
policy
education

Key Concepts

economics psychology

Questions to Reflect On

Why assume low price equals low quality?
How to shift perception?

A Different Perspective

May ignore quality variations.

★ ★ ★ ★ ★ 3.6 out of 5 (4 ratings)

Associate Associate Chinese China Chinese Chinese Products Consumers Fairly Low Low Price Price Primarily Products Western Western Consumers

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