Able Quote by Nirmalya Kumar

Brands need to reinvent themselves from time to time to stay relevant.

— Stephen Covey

Many brands have lost their way in the process of evolving from a small company to a much bigger corporation.

— Debbie Millman

Actually - and ironically - people aren't really interested in a new brand form or flavor as much as they are interested in how…

— Debbie Millman

Oftentimes, successful brands can lose discipline or become complacent over time, applying less rigor to the cost control and returns on investment.

— Dinesh Paliwal

The consumer has become increasingly sophisticated in the way they obtain and digest information - of the simple reason that they've become comfortable about…

— Martin Lindstrom

Successful brands get into the mind slowly. A blurb in a magazine. A mention in a newspaper. A comment from a friend. A display…

— Al Ries

The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what…

— Simon Mainwaring

Retail is undergoing a massive change, and there is a chance for new leaders to emerge and older brands to reinvent themselves.

— Kirsten Green

Imagine maintaining 70 brands in a digital world - it is a nonsense. It is better to focus on a fewer, more distinct brands.

— Alain Dehaze

“New brands often gain sales through launch promotion, but find that repeat purchases dwindle, not through technical failure but through lack of mindspace and…

— Greg Thain

“Technology, variety where appropriate, advertising muscle and consumer understanding are the key benefits for manufacturer brands, and each is highly sensitive to economies of…

— Greg Thain

I think brands should go back to being more specialised and focused on particular market segments. Sometimes the business you don’t do is more…

— Mark Price