Chance Quote by Kirsten Green

Brands need to reinvent themselves from time to time to stay relevant.

— Stephen Covey

Retail is now totally propelled by consumers and their needs. People can buy what they want in any way that they want it. That…

— Kirsten Green

As brands become larger, the need to reach greater numbers of customers makes them less edgy and dilutes their unique positioning as they try…

— Nirmalya Kumar

“The manufacturers’ old branding tools are now insufficient to win the battle of the value chain. In order to develop new, more effective approaches,…

— Greg Thain

“They evolve because of the experiences and resulting expectations of people as they buy, use, adapt, discuss and interact with the brand and the…

— Nicholas Ind

“in order to win more shoppers and boost their takings per shopper, retailers have been investing in store brands that are better than anything…

— Greg Thain

“No matter how large and enlightened retailers become, they remain generalists, and there are things that are difficult for them to do as well…

— Greg Thain

Managing brands is going to be more and more about trying to manage everything that your company does.

— Lee Clow

The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what…

— Simon Mainwaring

You've got to keep reinventing. You'll have new competitors. You'll have new customers all around you.

— Ginni Rometty

Many brands have lost their way in the process of evolving from a small company to a much bigger corporation.

— Debbie Millman