Better Quote by Alain Dehaze

As brands become larger, the need to reach greater numbers of customers makes them less edgy and dilutes their unique positioning as they try…

— Nirmalya Kumar

I think brands should go back to being more specialised and focused on particular market segments. Sometimes the business you don’t do is more…

— Mark Price

If marketers could uncover what is going on in our brains that makes us choose one brand over another-what information passes through our brain's…

— Martin Lindstrom

I'm a massive believer in brands. Silicon Valley has tried to reprogram everybody to think brands aren't valuable. Or theirs are, but yours aren't.

— Tim Armstrong

Brands need to reinvent themselves from time to time to stay relevant.

— Stephen Covey

A brand is a storehouse of trust that matters more and more as choices multiply. People want to simplify their lives.

— Niall FitzGerald

Managing brands is going to be more and more about trying to manage everything that your company does.

— Lee Clow

With technology today, companies are less in control of their brand

— Blake Mycoskie

The consumer has become increasingly sophisticated in the way they obtain and digest information - of the simple reason that they've become comfortable about…

— Martin Lindstrom

It's important to keep up the idea of the brand, even beyond sales.

— Ines de La Fressange

“Technology, variety where appropriate, advertising muscle and consumer understanding are the key benefits for manufacturer brands, and each is highly sensitive to economies of…

— Greg Thain

“The manufacturers’ old branding tools are now insufficient to win the battle of the value chain. In order to develop new, more effective approaches,…

— Greg Thain