Change Quote by Debbie Millman

A brand is a storehouse of trust that matters more and more as choices multiply. People want to simplify their lives.

— Niall FitzGerald

A brand is a person's perception. Of course, it makes marketers nervous to think that marketing is out of their control, but that's why…

— Marty Neumeier

As brands become larger, the need to reach greater numbers of customers makes them less edgy and dilutes their unique positioning as they try…

— Nirmalya Kumar

I think sometimes you get too caught up in the business side, and you make compromises, and then the brand becomes unexciting. I think…

— Reed Krakoff

I think a lot of what we want to do with both the product we're building and the brand is help people make better…

— Evan Sharp

If marketers could uncover what is going on in our brains that makes us choose one brand over another-what information passes through our brain's…

— Martin Lindstrom

The consumer has become increasingly sophisticated in the way they obtain and digest information - of the simple reason that they've become comfortable about…

— Martin Lindstrom

Instead of worrying about potential disruption, brands can be creative societal disruptors - because their consumers will be right there by their side as…

— Richard Edelman

You have to have faith that if you want people to like your brand, you have to do likeable things. There has to be…

— Jeff Chapman

There's definitely an obstacle in developing a brand for yourself that people can rely on when you're so eclectic.

— Fred Durst

A brand strategy can enable, sometimes crucially, the potential of an innovation to be realised. There are times when you literally need to brand…

— David A. Aaker

Brands need to reinvent themselves from time to time to stay relevant.

— Stephen Covey