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Economics Quote by Greg Thain

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““They could see the economic attractiveness of being able to strip out the burgeoning brand-related costs from manufacturer brands and make a very good margin, even if the volumes were going to be low. There is a lot of profit available if you do not spend 5–10% of retail selling price (RSP) on marketing, 2% on product development, 10% on high management costs and 8% on a sales force.””

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“Hoping to create a little prestige, some retailers develop and advertise premium clothes sub-brands. In 2006, Myer, one of Australia’s largest retailers, launched a…

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“In markets where consumers are sensitive to quality differences (e.g. washing powder, instant coffee, sanitary protection) the share for generics and copycats usually plateaus…

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