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Marketing Quote by Greg Thain

“The key to profitability for manufacturers is to make their brands non-substitutable in the eyes of consumers, and the best way of achieving that is through segmentation. While” quote by Greg Thain — Download Open image

““The key to profitability for manufacturers is to make their brands non-substitutable in the eyes of consumers, and the best way of achieving that is through segmentation. While””

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Marketing

More by Greg Thain

“Marketing aims/image: A retailer that has positioning aims (e.g. trying to improve its image with respect to healthy food or trying to upstage wholesaler…

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“Every dominant brand (such as those listed in Table 5.1) has had to reinvest in mindspace every year to keep its position. However, things…

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“consolidation, coupled with a desire among the survivors to restore normal profit levels, helps to usher in an era of orderly competition based on…

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“If the manufacturer can convince the retailer that delisting will hurt consumer satisfaction and possibly lead to store switching, then that will be second…

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“As retailers have become competitors of manufacturers in many product categories, they reserve more shelfspace for their private label brands and dominate advertising spending…

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“High fixed costs mean that high volumes are an ever-essential objective. One”

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“Importance of price: Price is imperative for FMCG retailers, much more so than for manufacturers. Retailers must constantly keep their real prices competitive and put…

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“Hoping to create a little prestige, some retailers develop and advertise premium clothes sub-brands. In 2006, Myer, one of Australia’s largest retailers, launched a…

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“The shift of power to retailers is not an inevitable phenomenon: technological changes and associated innovative ideas have been instrumental in moving power and…

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“Because retail brands are barely differentiated, they are relatively fragile when compared to the largest manufacturer brands, despite having, in general, much higher awareness…

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“There are some FMCG categories where retailers are destined to control mindspace. These are the low-technology, low-image, low-novelty areas. Retailers are likely to be…

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“In markets where consumers are sensitive to quality differences (e.g. washing powder, instant coffee, sanitary protection) the share for generics and copycats usually plateaus…

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Explore all 206 Greg Thain quotes

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Someone else who liked what I did might turn around and say, "She's reworking and rethinking everything. She could just be making blankets now,…

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One of the most abused country on earth is Mexico. The marketing spills over the border, and people are persuaded to eat food that's…

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“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”

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Eventually the consumer will come to appreciate the editorial point of view of every different brand. User-generated content without editorial oversight will simply be…

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The next evolution of content marketing is not more content; it's better distribution.

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Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes.

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