Away Quote by Natalie Massenet
“Brands will increasingly handle their own e-commerce and rely less and less on local distribution partners. Why should they give away their profit margins?”
About This Quote
Source Industry analysis: Retail e‑commerce trends, 2024
Brands are moving e‑commerce in‑house, reducing reliance on distributors to keep higher margins.
In simple terms: Brands want direct online sales.
Key Takeaway
Consider building your own e‑commerce platform.
Themes
e‑commerce
brand control
distribution
margin
Mood
strategic
pragmatic
Type
analytical
forward‑looking
When to use this quote
- Retail strategy meeting
- budget planning
- partner negotiations
Key Concepts
direct‑to‑consumer
logistics
technology adoption
Questions to Reflect On
- What resources are needed for a successful direct model?
- How to maintain customer service quality?
A Different Perspective
Requires significant investment and expertise.
![“I don't like being away from home. That's one reason why I don't work as much as I used to [when I started my career], because so many things are on the road. I just don't want to be away from my husband, my dogs and my home. I don't sing that much any more because that also takes you on the road.” quote by Jane Powell](https://sms4smile.com/quotes/img-quotes/07c/jane-powell-36243_away-from-home_i-don-t-like-being-away-from-home-that-s_278.jpg)
