Marketing Quote by Greg Thain

“The premium private label strategy is only possible when manufacturers have allowed a quality–value gap to open. This happens when manufacturers’ either price their…

— Greg Thain

“Retailers control the pricing of brands and will use price on leading brands to achieve their own objectives.”

— Greg Thain

“Although private label shoppers benefit from not having to pay for flashy advertising, private labels miss out on a key brand role: being vehicles…

— Greg Thain

“This is because the quality and innovation of retailer brands is limited to what they can negotiate from manufacturers. For products that are technologically…

— Greg Thain

“This is because the quality and innovation of retailer brands is limited to what they can negotiate from manufacturers. For products that are technologically…

— Greg Thain

“Owing to the ever-increasing pressure on space, as retailers continue to extend private label ranges, there is a risk of branded products being moved…

— Greg Thain

“Two changes have weakened manufacturers’ hold over shelfspace. Independent stores, who were heavily influenced by the manufacturers, have declined dramatically in the face of…

— Greg Thain

“As retailers have become competitors of manufacturers in many product categories, they reserve more shelfspace for their private label brands and dominate advertising spending…

— Greg Thain

“Cullen’s model of selling top brands at cost then morphed into their being sold as loss-leaders, owing to the inexorable need to attract shoppers…

— Greg Thain

Brands will increasingly handle their own e-commerce and rely less and less on local distribution partners. Why should they give away their profit margins?

— Natalie Massenet

We always talk about how you have to build a brand from the inside out, not the outside in. Brands are not wrappers. Brands…

— Dan Levitan

Companies spend twenty, thirty, forty percent of revenues on advertising to brand their product and to get, essentially, acquire customers cheaply. You get a…

— Bill Wyman