Customer Quote by Greg Thain
““retailers are developing their own brand equities via impressive private label strategies (see Chapter 9) and will begin seeing brand premiums being factored into their profit margins.””
About This Quote
Retailers are building strong private label brands, which will increase profit margins through brand premiums.
In simple terms: Retailers develop private brands that boost profits.
Key Takeaway
Invest in private label strategy.
Themes
business
branding
profitability
Mood
analytical
strategic
Type
business
industry
When to use this quote
- retail planning
- financial forecasting
- product development
Key Concepts
marketing strategy
brand equity
Questions to Reflect On
- How can retailers protect existing brands?
- What risks accompany private label growth?
A Different Perspective
Private labels may cannibalize existing brands.
