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Feel Quote by Rajeev Suri

“We don't want to just put logos on somebody's devices. It needs to feel like Nokia, what Nokia was known for.” quote by Rajeev Suri
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“We don't want to just put logos on somebody's devices. It needs to feel like Nokia, what Nokia was known for.”

Rajeev Suri

About This Quote

Source Interview: Corporate branding discussion, 2015

Stresses the need for product identity that matches Nokia's historic reputation for quality.

In simple terms: Nokia should feel like its classic brand.

Key Takeaway

Maintain brand consistency and quality perception.

Themes

branding identity quality

Mood

reflective determined

Type

business strategic

When to use this quote

  • product design
  • marketing campaigns
  • customer loyalty

Key Concepts

Corporate strategy consumer perception

Questions to Reflect On

  • What core qualities define Nokia today?
  • How can legacy influence future products?
A Different Perspective

Balancing nostalgia with modern innovation can be tough.

2.4 out of 5 (3 ratings)

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