Feel Quote by Rajeev Suri
“We don't want to just put logos on somebody's devices. It needs to feel like Nokia, what Nokia was known for.”
About This Quote
Source Interview: Corporate branding discussion, 2015
Stresses the need for product identity that matches Nokia's historic reputation for quality.
In simple terms: Nokia should feel like its classic brand.
Maintain brand consistency and quality perception.
Themes
Mood
Type
When to use this quote
- product design
- marketing campaigns
- customer loyalty
Key Concepts
Questions to Reflect On
- What core qualities define Nokia today?
- How can legacy influence future products?
Balancing nostalgia with modern innovation can be tough.