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Communication Quote by Al Ries

“The mind, as a defense against the volume of today’s communications, screens and rejects much of the information offered it. In general, the mind accepts only that which matches prior knowledge or experience.” quote by Al Ries — Download Open image

““The mind, as a defense against the volume of today’s communications, screens and rejects much of the information offered it. In general, the mind accepts only that which matches prior knowledge or experience.””

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Communication Psychology

More by Al Ries

“Never run advertising until the major publicity possibilities have been exploited.”

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It normally takes decades to build a brand... It's the forgetting of the old truth that allows a person to accept a new truth.…

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Marketing is what a company is in business to do. Marketing is a company's ultimate objective.

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The next generation product almost never comes from the previous generation.

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Your brand's power lies in dominance. It is better to have 50% of one market, instead of 10% of five markets.

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What's your brand? If you can't answer that question about your own brand in two or three words, your brand's in trouble.

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Changing the direction of a large company is like trying to turn an aircraft carrier. It takes a mile before anything happens. And if…

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A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on…

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When a really new product comes along, it's almost always a mistake to hang a well-known name on it. The reason is obvious. A well-known name got well-known because it stood for something. It occupies a position in the prospect's mind. A really well-known name sits on the top rung of a sharply defined ladder. The new product, if it's…

“What’s called luck is usually an outgrowth of successful communication.”

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“Mind-changing is the road to advertising disaster.”

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A successful branding program is based on the concept of singularity. It creates in the mind of the prospect the perception that there is…

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Some people still believe you should just fall in line with what's going on - and that's scary. It makes a mockery of freedom…

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We should have a conversation when we hang up.

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Sing like no one's listening, love like you've never been hurt, dance like nobody's watching, and live like its heaven on earth.

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A poet is wounded into speech, and he examines these wounds, meticulously, to discover how to heal them. The bad poet harangues at the…

Samuel R. Delany

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“To engage in dialogue is to serve others via whatever is real inside you; to engage in debate is to ultimately serve the illusions…

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What it comes down to for me is this: Will the technologies of communication in our culture, serve to enlighten us and help us…

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In dialogue, there is opposition, yes, but no head-on collision. Smashing heads does not open minds.

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A dialogue is very important. It is a form of communication in which question and answer continue till a question is left without an answer. Thus the question is suspended between the two persons involved in this answer and question. It is like a bud with untouched blossoms . . . If the question is left totally untouched by thought,…

Jiddu Krishnamurti

I get afraid of the dark if I'm in a great deal of dark, and I have to move around inside of that fear...…

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I've been in a serious conversation with one of my children, and a fan has come up. I've been in a public bathroom and…

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Life as we know it is fundamentally unsatisfying. I think most folks feel this to be true. They know that a life of aimless consumption isn't much of a life. And work offers us very little satisfaction. Plus our work and consumption is destroying the environment. And this is in the rich countries. Add starvation, etc. to the mix, and…

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