Application Quote by David Remnick

“A “brand” identifies how you are unique and different. It is an attention-getter to help you stack up against your competitors. It also shares…

— Susan C. Young

“The word 'brand' makes me shudder because of its links to commercialism and selling out. But the truth is that because great brands deeply…

— Rod Judkins

A brand is a storehouse of trust that matters more and more as choices multiply. People want to simplify their lives.

— Niall FitzGerald

Brand is everything, the stuff you want to communicate to consumers and the stuff you communicate despite yourself.

— David F. D'Alessandro

A brand is an emotional construct. It helps you to project an image to the world which you'd like to own.

— Martin Lindstrom

I don't like the word "brand." When I see people creating a brand, it feels disingenuous.

— Laura Benanti

Brand is much more than a name or a logo. Brand is everything and everything is brand

— Dan Pallotta

A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a…

— Phil Knight

I have never heard the word brand used so often as I did around The Guardian. Brand was the magical word, particularly as it…

— Michael Wolff

Brands always mean something. If you don't define what the brand means, your competitors will

— Richard Branson

Brands mean different things for different generations.

— Bozoma Saint John

Well it's interesting because we use the word brand in a very derogatory way a lot of the time. I do it as much…

— Grayson Perry