Application Quote by David Remnick
“The only reason the word "brand" gets a little tiresome is that something that is complex and wonderful and deep begins to sound like a can of tomato soup. I recoil at that, but I'm used to it. I know what it means: It means that The New Yorker is not merely the magazine that comes out in print once a week. It's the Web site, it's the festival, it's our mobile application - all these things - and what they stand for and what they mean.”
About This Quote
Source Interview: The New Yorker, 2023
Brand fatigue arises when a rich, multifaceted identity is reduced to a simple, commercial metaphor.
In simple terms: Complex brands become oversimplified.
Key Takeaway
Preserve depth in brand storytelling.
Themes
media
branding
culture
communication
Mood
analytical
critical
Type
reflective
insightful
When to use this quote
- advertising campaign
- digital platform launch
- editorial strategy
Key Concepts
marketing
media studies
semiotics
Questions to Reflect On
- How can a brand stay complex yet accessible?
- What symbols best convey depth without cliché?
A Different Perspective
Risk of alienating audiences who crave authenticity.