Brands Quote by Howard Schultz

In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger…

— Howard Schultz

The best brands never start out with the intent of building a great brand. They focus on building a great – and profitable –…

— Scott Bedbury

Brands need to reinvent themselves from time to time to stay relevant.

— Stephen Covey

“What makes a brand unique now is the difference it creates—how it affects people’s lives and becomes part of their story.”

— Bernadette Jiwa

All leading brands started with and still possess the DNA of innovation and creativity, but it is often limited to one or two areas…

— Dinesh Paliwal

The problem often is that aspiring brands wish to be universally loved. Unfortunately, universal love is neither achievable nor desirable. Instead, great brands are…

— Nirmalya Kumar

Of all the things that your company owns, brands are far and away the most important and the toughest. Founders die. Factories burn down.…

— Jim Mullen

Possessing a powerful worldwide brand is essential for sustained success.

— Warren Buffett

The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could…

— Howard Schultz

“The word 'brand' makes me shudder because of its links to commercialism and selling out. But the truth is that because great brands deeply…

— Rod Judkins

When I was growing up, the brands that were most powerful were people brands, like Michael Jackson or Madonna. They stood for something that,…

— Bozoma Saint John

Your brand is your public identity, what you're trusted for. And for your brand to endure it has to be tested, redefined, managed and…

— Lisa Gansky