America Quote by Howard Schultz

Before it became a ubiquitous part of urban life, Starbucks was, in most American cities, a radically new idea.

— Virginia Postrel

When I returned as CEO in 2008, Starbucks had forgotten that meaningful innovations balance an organization's heritage with modern-day relevance and market differentiation, so…

— Howard Schultz

I think Starbucks created a platform and, ultimately, a runway for many other companies to emulate. I suspect if we had not achieved what…

— Howard Schultz

I didn't understand the culture and what Starbucks was really about. It wasn't a coffee shop. It was really a way of life... we…

— Alan Patricof

Starbucks was founded around the experience and the environment of their stores. Starbucks was about a space with comfortable chairs, lots of power outlets,…

— Simon Sinek

“Starbucks itself is a product of diverse global cultures: “Starbuck’s customers, whether in Zurich or Beirut, are drinking an American version of an Italian…

— Patricia J. Campbell

Starbucks being an extension of peoples home and work. The sense of community, human connection. That appears to be as relevant in Turkey, China,…

— Howard Schultz

Brands like Starbucks came along and talked about their brand as itself being a community, the idea that Starbucks is what they like to…

— Naomi Klein

People around the world, they want the authentic Starbucks experience.

— Howard Schultz

“The original Starbucks began in Pike Place Market (see p. 897) as a plain-Jane hole-in-the-wall coffee shop but, having awakened a coffee revolution, has…

— Patricia Schultz

We think of Starbucks not as a coffee company but a media company.

— Howard Schultz

When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.

— Howard Schultz