Chairs Quote by Simon Sinek
“Starbucks was founded around the experience and the environment of their stores. Starbucks was about a space with comfortable chairs, lots of power outlets, tables and desks at which we could work and the option to spend as much time in their stores as we wanted without any pressure to buy. The coffee was incidental.”
About This Quote
Source Talk: How Great Leaders Inspire Action, 2015
Starbucks designs its spaces to prioritize comfort and productivity, making coffee a secondary benefit.
In simple terms: Starbucks focuses on environment over product.
Key Takeaway
Design spaces that serve people first.
Themes
business
design
customer experience
Mood
inspirational
strategic
Type
business
design
When to use this quote
- co‑working spaces
- café culture
- retail layout
- remote work hubs
Key Concepts
marketing
experience design
brand strategy
Questions to Reflect On
- How can you apply this to your own business?
- What aspects of environment matter most to you?
A Different Perspective
Relying on ambiance may not attract price‑sensitive customers.
