Business Quote by Anonymous
““The Sales Manager Question That Changes Everything How will this customer be different as a result of doing business with us?””
About This Quote
Source Book: Sales Management Handbook, 2015
The key is to focus on the transformation the customer experiences, not just the transaction.
In simple terms: Ask how you will change the customer’s situation.
Key Takeaway
Center sales on customer impact.
Themes
customer focus
value creation
relationship building
Mood
strategic
empathetic
Type
advisory
motivational
When to use this quote
- sales meetings
- client onboarding
- proposal writing
Key Concepts
Transformation
outcome orientation
Questions to Reflect On
- How can you measure the promised change?
- What evidence supports your claim?
A Different Perspective
May overlook internal capabilities needed to deliver promised change.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)