Brain Quote by Martin Lindstrom

I think a lot of what we want to do with both the product we're building and the brand is help people make better…

— Evan Sharp

A brand strategy can enable, sometimes crucially, the potential of an innovation to be realised. There are times when you literally need to brand…

— David A. Aaker

Every day, you always have to be cognizant of your brand. I know it can cost you [future] money, but there are a lot…

— Deshaun Watson

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But…

— Elon Musk

A brand is a storehouse of trust that matters more and more as choices multiply. People want to simplify their lives.

— Niall FitzGerald

A brand is a person's perception. Of course, it makes marketers nervous to think that marketing is out of their control, but that's why…

— Marty Neumeier

“The word 'brand' makes me shudder because of its links to commercialism and selling out. But the truth is that because great brands deeply…

— Rod Judkins

To get into the consumer's mind, you have to sacrifice. You have to reduce the essence of your brand to a single thought or…

— Al Ries

A brand is an emotional construct. It helps you to project an image to the world which you'd like to own.

— Martin Lindstrom

As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company…

— Ryan Holmes

Actually - and ironically - people aren't really interested in a new brand form or flavor as much as they are interested in how…

— Debbie Millman

I think brands should go back to being more specialised and focused on particular market segments. Sometimes the business you don’t do is more…

— Mark Price