Brands Quote by Martin Lindstrom
“Powerful brands in the future will instead carefully choose who'd they'd love to be friends with - and who they'd be comfortable upsetting.”
About This Quote
Source Book: Brandwashed, 2011
Future brands will focus on choosing allies they admire and managing who they upset, shaping relationships strategically.
In simple terms: Brands will pick friends wisely and handle conflicts.
Key Takeaway
Strategically manage brand relationships.
Themes
branding
strategy
relationships
Mood
strategic
analytical
Type
advice
philosophical
When to use this quote
- marketing campaigns
- partnership negotiations
Key Concepts
social media
consumer behavior
public relations
Questions to Reflect On
- Who should your brand align with?
- How to handle upset stakeholders?
A Different Perspective
Prioritizing allies may alienate other audiences.
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