“The flip side of this reality is that our big brains, advanced as they are, come with an array of complex shortcomings… — David DiSalvo Copy Share Image
“Participants who anticipated more rapid feedback scored the highest on the test.” — David DiSalvo Copy Share Image
“The best way to think of how our brains frame information is to imagine a picture frame, except unlike a normal frame,… — David DiSalvo Focus Copy Share Image
“the amPFC and PCC were shown to play a large role in self-referential thinking and autobiographical memory (essentially, the “me” part of… — David DiSalvo Memory Copy Share Image
“those who ask themselves whether they will perform a task generally do better than those who tell themselves that they will.” — David DiSalvo Copy Share Image
“In German, bridge (die brucke) is a feminine noun; in Spanish, bridge (el puente) is a masculine noun. Boroditsky found that when… — David DiSalvo Spanish Copy Share Image
“selective attention,” also called “selectivity bias”—the tendency to orient oneself toward and process information from only one part of our environment to… — David DiSalvo Focus Copy Share Image
“great deal of “green” marketing is predicated on the assumption that people will buy a green product to make themselves feel better… — David DiSalvo Copy Share Image
“appears that our first instinct is for idleness, but when given an excuse to be busy (even a meaningless one), we're liable… — David DiSalvo Happiness Copy Share Image
“The reason that persuasive messages are short, pithy, and digestible in seconds is that we process them so quickly that they become… — David DiSalvo Without u Copy Share Image
“schema (singular form of schemata) is like a mental map of concepts that hangs together by association.” — David DiSalvo Copy Share Image
“Specifically, a web of neurons—dubbed the “default network”—spanning three brain regions (the medial prefrontal cortex, the posterior cingulate cortex, and the parietal… — David DiSalvo Copy Share Image
“it's always on in the background but only takes first chair in our brains when we're not focused on anything in particular.” — David DiSalvo Copy Share Image
“Our expectations for what we should be able to recall are hardly in line with what our brains are capable of processing—which,… — David DiSalvo Copy Share Image
“As a social animal, we have a deeply rooted desire to belong to a social group—a preferred tribe, if you will.” — David DiSalvo Desire Copy Share Image
“moral forecasting—how effective we are at predicting how morally we will act in a given situation.” — David DiSalvo Copy Share Image
“The latest consensus is that most of us are mentally elsewhere between 30 and 50 percent of our waking hours.” — David DiSalvo Copy Share Image
“the brain shows less activity in the ventral striatum, a part of the brain involved in our response to rewards” — David DiSalvo Copy Share Image
“Simon LeVay, “The mind is just the brain doing its job.” — David DiSalvo Psychology Copy Share Image
“amygdalae filter through the information to determine its threat-level significance and mobilizes a response.” — David DiSalvo Copy Share Image
“The results again showed that people holding heavy clipboards assumed stronger, more polarized positions than those holding light clipboards, and made significantly… — David DiSalvo Copy Share Image
“Preestablished schemata guide our attention to evaluate new information, but they can also guide our attention to selectively ignore information inconsistent with… — David DiSalvo Copy Share Image
“suggests that blaming someone in public is the psychological equivalent of coughing swine flu into a crowd.” — David DiSalvo Swine flu Copy Share Image
