“the brain's activity—and, indeed, the activity of our nervous system in total—is our mind.” — David DiSalvo Nervous system Copy Share Image
“The latest consensus is that most of us are mentally elsewhere between 30 and 50 percent of our waking hours.” — David DiSalvo Waking Hours Copy Share Image
“All that is gold does not glitter; not all those who wander are lost.” —J. R. R. TOLKIEN, THE FELLOWSHIP OF THE… — David DiSalvo Fellowship of the ring Copy Share Image
“those who ask themselves whether they will perform a task generally do better than those who tell themselves that they will.” — David DiSalvo Better Copy Share Image
“Participants who anticipated more rapid feedback scored the highest on the test.” — David DiSalvo Highest Test Copy Share Image
“There is always an easy solution to every human problem—neat, plausible, and wrong.” —H. L. MENCKEN, THE DIVINE AFFLATUS” — David DiSalvo Problem Copy Share Image
“the brain shows less activity in the ventral striatum, a part of the brain involved in our response to rewards” — David DiSalvo Dopamine Copy Share Image
“Bertrand Russell touches on this point in his book The Conquest of Happiness” — David DiSalvo Books Copy Share Image
“The second category is long-term memory—the place where everything “remembered” resides. Long-term memory is engaged in the short term (e.g., word memorization)… — David DiSalvo Childhood memories Copy Share Image
“The second point is that the lives we lead are much more automated than we imagine—or like to concede—and that this is… — David DiSalvo Good thing Copy Share Image
“The anticipation of eating the candy drives up temptation, but the image of already chewing and swallowing M&M's drains the energy out… — David DiSalvo Food Copy Share Image
“The best way to think of how our brains frame information is to imagine a picture frame, except unlike a normal frame,… — David DiSalvo Focus Copy Share Image
“intentional stance: we refer to objects both animate and inanimate as if they have minds as a shortcut to figuring out what… — David DiSalvo Intentional Copy Share Image
“the adaptive capabilities of our brains—like pattern recognition—did not evolve to make sense of complex commercial environments like those we live in.” — David DiSalvo Adaptive Copy Share Image
“Overindulgence of our brain's tendency to wander is, however, a potentially debilitating problem. Psychologists have even coined a phrase to describe it:… — David DiSalvo Obsessive Copy Share Image
“This compulsion to connect experiences, symbols, images, and ideas stems directly from the brain's vital function as an organ evolved to make… — David DiSalvo Copy Share Image
“Our memories are wrong at least as often as they are right. At best, they are incomplete, though we might swear otherwise.” — David DiSalvo Incomplete Copy Share Image
“intensity bias, which simply means that we are poor forecasters of our emotional reactions.” — David DiSalvo Bias Copy Share Image
“psychologists call embodied cognition—the hypothesis that bodily perceptions, like touch, strongly influence how we think.” — David DiSalvo Psychology Copy Share Image
“biological corollary to a meme is, of course, a gene, a unit of heredity transmitted from an organism to its offspring.” — David DiSalvo Biology Copy Share Image
“As the level of ambiguity increases, amygdalae activity continues to increase, and ventral striatum activity continues to decrease.” — David DiSalvo Ambiguity Copy Share Image
“Todd Essig: Brains don't want, any more than lungs sing or knees set long-jump records. Brains are part of what makes people… — David DiSalvo Copy Share Image
“The reason that persuasive messages are short, pithy, and digestible in seconds is that we process them so quickly that they become… — David DiSalvo Persuasive Copy Share Image
“brains are not static hunks of tissue but flexible and adaptive organs that change throughout our lives. The term used to describe… — David DiSalvo Copy Share Image
“Specifically, a web of neurons—dubbed the “default network”—spanning three brain regions (the medial prefrontal cortex, the posterior cingulate cortex, and the parietal… — David DiSalvo Brain Copy Share Image
“Preestablished schemata guide our attention to evaluate new information, but they can also guide our attention to selectively ignore information inconsistent with… — David DiSalvo Schemata Copy Share Image
“yawns are contagious for the same reason that smiles, frowns, and other facial expressions are contagious: They are a measure of empathy,… — David DiSalvo Contagious Copy Share Image
“When we do a moral act to offset an immoral one, we are engaged in “moral cleansing.” When we do nothing, or… — David DiSalvo Bank account Copy Share Image
“Not by coincidence is the divorce rate for second marriages higher than it is for first marriages; attempting to recapture the anticipation… — David DiSalvo Marriage Copy Share Image
“why we repeatedly convince ourselves that we've overcome impulsiveness and can stop avoiding our worst temptations.1 This particular tendency toward self-deception is… — David DiSalvo Impulsiveness Copy Share Image
“What this tells us is that the brain doesn't merely prefer certainty over ambiguity—it craves it. Our need to be right is… — David DiSalvo Copy Share Image
“deliberate practice—practice designed to develop mastery in the specific areas required by whatever role or position we are targeting.” — David DiSalvo Deliberate Copy Share Image
“What we now know is that our brains happily reconstruct memories, though we are frequently fooled into thinking that the reconstructions are… — David DiSalvo Memory Copy Share Image
“Our expectations for what we should be able to recall are hardly in line with what our brains are capable of processing—which,… — David DiSalvo Brains Copy Share Image
“great deal of “green” marketing is predicated on the assumption that people will buy a green product to make themselves feel better… — David DiSalvo Deal Green Copy Share Image
“It would be difficult to exaggerate the degree to which we are influenced by those we influence.” —ERIC HOFFER, THE PASSIONATE STATE… — David DiSalvo Influence Copy Share Image
“use of concrete language strongly correlates with a sense of social closeness, whereas abstract language correlates with social distance.” — David DiSalvo Language Copy Share Image
“Neurons that fire together wire together.” What this means in terms of memory is that the more intense the activity is between… — David DiSalvo Brain Copy Share Image
“your brain is structured to make sense of stimuli and patterns in any environment you step into, and it's finding patterns in… — David DiSalvo Brain Copy Share Image
“selective attention,” also called “selectivity bias”—the tendency to orient oneself toward and process information from only one part of our environment to… — David DiSalvo Focus Copy Share Image
