“Since the early days of studying propaganda used during World War II, psychology research has demonstrated that the more a message is… — David DiSalvo Psychology Copy Share Image
“What this tells us is that the brain doesn't merely prefer certainty over ambiguity—it craves it. Our need to be right is… — David DiSalvo Copy Share Image
“framing bias), defining it as the decision maker's conception of acts, outcomes, and contingencies associated with a particular choice.” — David DiSalvo Bias Copy Share Image
“For certainly, at the level of social life, what is called the adjustment of man to his environment takes place through the… — David DiSalvo Life Copy Share Image
“tendency to seek confirming evidence and ignore disconfirming evidence as “confirmation bias,” and it's as human as sex, sleep, and barbeque.” — David DiSalvo Copy Share Image
