Bias Quote by David DiSalvo
““framing bias), defining it as the decision maker's conception of acts, outcomes, and contingencies associated with a particular choice.””
About This Quote
Source Article: Decision Making Biases, 2015
Framing bias is when a decision maker’s view of actions, outcomes, and risks is shaped by how the choice is presented.
In simple terms: Our perception of options is influenced by presentation.
Key Takeaway
Recognize and reframe choices to see alternatives.
Themes
cognition
decision making
bias
communication
Mood
cautious
analytical
Type
educational
reflective
When to use this quote
- business strategy
- policy design
- personal finance
- negotiations
Key Concepts
framing
perception
risk assessment
Questions to Reflect On
- How does the wording of a problem affect your choice?
- Can you identify a recent decision you made under framing bias?
A Different Perspective
Bias can be reinforced by strong narratives, making it hard to see alternatives.
