Richard H. Thaler

“10. Calories count in New York City. The Big Apple recently adopted a law that requires fast-food restaurants with at least fifteen…

— Richard H. Thaler

“I began to have deviant thoughts about economic theory while I was a graduate student”

— Richard H. Thaler

“specific values to objects. When they have to give something up, they are hurt more than they are pleased if they acquire…

— Richard H. Thaler

“Hundreds of studies confirm that human forecasts are flawed and biased. Human decision making is not so great either. Again to take…

— Richard H. Thaler

“John Rawls (1971) called the publicity principle. In its simplest form, the publicity principle bans government from selecting a policy that it…

— Richard H. Thaler

“Our principal claim here is that patients and doctors should be free to make their own agreements about that right. If patients…

— Richard H. Thaler

“We are also greatly influenced by consumption norms within the relevant group. A light eater eats much more in a group of…

— Richard H. Thaler

“People think about life in terms of changes, not levels.”

— Richard H. Thaler

“predictions can’t vary more than the thing being forecast.”

— Richard H. Thaler

“When in a cold state, we do not appreciate how much our desires and our behavior will be altered when we are…

— Richard H. Thaler

“Bargains and Rip-Offs”

— Richard H. Thaler

“you want to nudge people into socially desirable behavior, do not, by any means, let them know that their current actions are…

— Richard H. Thaler

“A nudge, as we will use the term, is any aspect of the choice architecture that alters people’s behavior in a predictable…

— Richard H. Thaler

“What makes the bias particularly pernicious is that we all recognize this bias in others but not in ourselves.”

— Richard H. Thaler

“people who are threatened with big losses and have a chance to break even will be unusually willing to take risks,”

— Richard H. Thaler

“if you want people to comply with some norm or rule, it is a good strategy to inform them (if true) that…

— Richard H. Thaler

“Sometimes dessert really is delicious, and we do best to go for it. Sometimes it is best to fall in love. But…

— Richard H. Thaler

“even when you are talking to the boss, you need to warn of the threat of an impending disaster.”

— Richard H. Thaler

“It is usually good to provide people with lots of options, but when the question is complicated, sensible choice architecture guides people…

— Richard H. Thaler

“Many people have made money selling magic potions and Ponzi schemes, but few have gotten rich selling the advice, “Don’t buy that…

— Richard H. Thaler

“The false assumption is that almost all people, almost all of the time, make choices that are in their best interest or…

— Richard H. Thaler

“The three social influences that we have emphasized—information, peer pressure, and priming—can easily be enlisted by private and public nudgers. As we…

— Richard H. Thaler

“As for information and educational campaigns, one of the main lessons from psychology is that it is impossible for such programs to…

— Richard H. Thaler

“The combination of loss aversion with mindless choosing implies that if an option is designated as the “default,” it will attract a…

— Richard H. Thaler

“Two of the best restaurants in Chicago (Alinea and Charlie Trotter’s) give their diners the fewest choices. At Alinea diners just decide…

— Richard H. Thaler