Procrastinator Quote by Richard H. Thaler
““14. Procrastinator’s Clock. For those who are chronically late to meetings, there’s the Procrastinator’s Clock, a downloadable program for your computer, that displays a digital clock that is guaranteed to be up to fifteen minutes fast. How fast? Well, that’s the nudge. You are never exactly sure because the clock unpredictably speeds up and slows down. That assures that users can’t game the system. We think that this device might help the lawyer of this team (who shall remain nameless) get to Noodles on time for lunch. A physical version of this clock has already been patented by a company called Emergent Technologies.””
About This Quote
A humorous description of a Procrastinator’s Clock that runs slightly fast to nudge chronically late people, illustrating behavioral economics and subtle nudges.
In simple terms: A fast clock nudges late people to be on time.
Use small nudges to improve punctuality.
Themes
Mood
Type
When to use this quote
- work meetings
- legal deadlines
- personal scheduling
Key Concepts
Questions to Reflect On
- How could you design a nudge that people accept?
- What are ethical limits of nudging?
Effectiveness depends on user awareness.