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Procrastinator Quote by Richard H. Thaler

“14. Procrastinator’s Clock. For those who are chronically late to meetings, there’s the Procrastinator’s Clock, a downloadable program for your computer, that displays a digital clock that is guaranteed to be up to fifteen minutes fast. How fast? Well, that’s the nudge. You are never exactly sure…” quote by Richard H. Thaler
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““14. Procrastinator’s Clock. For those who are chronically late to meetings, there’s the Procrastinator’s Clock, a downloadable program for your computer, that displays a digital clock that is guaranteed to be up to fifteen minutes fast. How fast? Well, that’s the nudge. You are never exactly sure because the clock unpredictably speeds up and slows down. That assures that users can’t game the system. We think that this device might help the lawyer of this team (who shall remain nameless) get to Noodles on time for lunch. A physical version of this clock has already been patented by a company called Emergent Technologies.””

Richard H. Thaler

About This Quote

A humorous description of a Procrastinator’s Clock that runs slightly fast to nudge chronically late people, illustrating behavioral economics and subtle nudges.

In simple terms: A fast clock nudges late people to be on time.

Key Takeaway

Use small nudges to improve punctuality.

Themes

behavioral economics nudges punctuality

Mood

lighthearted analytical

Type

humor behavioral insight

When to use this quote

  • work meetings
  • legal deadlines
  • personal scheduling

Key Concepts

time perception habit formation

Questions to Reflect On

  • How could you design a nudge that people accept?
  • What are ethical limits of nudging?
A Different Perspective

Effectiveness depends on user awareness.

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